Privacy Policy

This privacy policy explains how My Optical Shop collects, uses, holds and shares your personal information when you visit myopticalshop.com.au, create an account, buy from us or contact us. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

Last updated: 28 October 2026.

The Personal Information We Collect

We only collect the information we need to run our online shop and look after you. Depending on how you use our website, this may include:

• Contact details: your name, email address, phone number and delivery and billing addresses.
• Account details: your login email, a password you choose, and your saved addresses if you create an account with us.
• Order details: the products you buy, your order history, delivery details and any notes you add to an order.
• Payment details: the payment method you use. Your card details are processed by our payment provider, and we do not store your full card number.
• Messages: what you tell us when you use our contact form, email us or call us.
• Newsletter details: your email address if you sign up for our newsletter.
• Website usage details: your IP address, browser and device type, the pages you visit and how you reached our website, collected through cookies and similar tools.

We do not ask for your prescription or your medical records. Some of the products we sell are eye care and eye health products, so your order history may show something about your health. We treat order details with care and only use them for the purposes set out in this policy.

How We Collect Your Information

We collect most personal information directly from you, when you place an order, create an account, fill in a form, sign up for our newsletter, or email or call us. Some information is collected automatically when you browse our website, through cookies and the tools described below. You can browse our website without telling us who you are, but we need your contact and delivery details to process an order.

Why We Collect and Use Your Information

We use your personal information to:

• Process your order: to take payment, pack and deliver your order, and send you order and delivery updates.
• Look after your account: to let you log in, see your orders and save your details for next time.
• Answer your questions: to reply to your messages and handle returns, refunds and complaints.
• Send our newsletter: to email you eye care tips and product updates if you have signed up.
• Run and improve our website: to keep the website secure, stop spam and fraud, and understand which pages and products people find useful.
• Measure our advertising: to see whether our online ads lead to visits and sales.
• Meet our legal obligations: for example, keeping tax and business records.

We will not use your personal information for anything else unless you agree, or the law allows or requires it.

Email Marketing

We only send our newsletter to people who have signed up for it. Each newsletter we send will include a way to unsubscribe, and you can also ask us to take you off our list by emailing support@myopticalshop.com.au. Order and delivery emails are part of your purchase, so you will still receive these after you unsubscribe from the newsletter.

Cookies and Website Tools

Cookies are small files that a website stores in your browser. We use them to keep your cart and login working, to remember your preferences, and to measure how our website and ads are performing. Our website uses these tools:

• Google Analytics and Google Site Kit: to measure how people use our website.
• Google Ads and Google for WooCommerce: to measure our ads and to connect our shop to Google’s shopping and advertising services.
• Google reCAPTCHA: to protect our forms from spam and abuse.

Google collects and uses information from these tools under its own privacy policy at policies.google.com/privacy. You can turn off personalised ads from Google at adssettings.google.com, and you can block or delete cookies in your browser settings. If you block all cookies, parts of our website, such as the cart and checkout, may not work.

Who We Share Your Information With

We do not sell your personal information. We only share it with the businesses that help us run our shop, and only as much as they need to do their job. These include:

• Our payment provider: eWay processes card payments for us.
• Delivery partners: the courier or postal service that delivers your order receives your name, delivery address and contact details.
• Website and email providers: the companies that host our website and send our emails.
• Google: through the website tools described above.
• Professional advisers: such as our accountant, when they need it to provide their services to us.

We may also share personal information when the law requires it, or to protect our rights, our customers or the public.

Sending Information Overseas

Our website is hosted in Australia. Some of our service providers store or process information outside Australia. Google, for example, may store and process information in the United States and other countries. These providers handle information under their own privacy and security terms, and we choose providers that publish how they protect personal information.

How We Store and Protect Your Information

Your information is stored electronically on our website and in the systems of the providers listed above. Our website uses a secure encrypted connection, and we limit access to customer information to the people who need it to run our shop. No system is completely secure, but we take reasonable steps to protect your information from misuse, loss and unauthorised access, change or disclosure.

We keep personal information only for as long as we need it for the purposes in this policy. Order and payment records are kept for at least five years because Australian tax law requires it. When we no longer need information, we take reasonable steps to delete it or remove anything that identifies you.

Accessing and Correcting Your Information

You can ask to see the personal information we hold about you, and ask us to correct it if it is wrong, out of date or incomplete. If you have an account, you can update most of your details yourself by logging in. For anything else, email support@myopticalshop.com.au. We will reply within 30 days. If we cannot give you access or make a correction, we will tell you why in writing.

Making a Privacy Complaint

If you are concerned about how we have handled your personal information, please contact us first at support@myopticalshop.com.au or on 1300 023 933, and tell us what happened. We will look into it and reply within 30 days. If you are not happy with our reply, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

Children

Our terms of service say you must be at least 18 years old, or have a parent or guardian’s consent, to use our website.

Changes to This Policy

We may update this privacy policy from time to time, for example when we change how our website works or the law changes. The current version will always be on this page, with the date it was last updated.

Contact Us

For any privacy question or request, email support@myopticalshop.com.au or call 1300 023 933, Monday to Friday, 9am to 5pm AEST.